Наталя Хандусенко AI Eng 13 August 2026, 16:35

Google has registered the Gemini trademark in Russia. It took the company two years and written permission from the Czech brand to do so.

Google has obtained permission from Rospatent to register the Gemini trademark.

This is reported by Russian media, citing a decision of the Patent Disputes Chamber.

Google introduced its flagship artificial intelligence system Gemini at the end of 2023, and already in 2024 it filed four applications with the Russian Federation for registration of the corresponding trademark.

In particular, the company filed two national applications for Class 9 (downloadable software for processing and generating natural language queries) and Class 42 (cloud-based online services for artificial intelligence systems), as well as two international applications under the Madrid System for similar classes.

Initially, Rospatent rejected all four applications. The turning point came in 2026, when the IT giant successfully appealed the refusal under Class 42.

The main reason for the initial rejection was the presence of a similar trademark, Gemini, which belongs to the Czech financial technology company Finshape Czechia sro. Under this brand, the Czechs are developing omnichannel banking platforms, and their exclusive rights in Russia are valid until 2027.

To defend their position, Google lawyers argued that Gemini services are limited to a narrow niche of software for chatbots and large language models in an extremely limited market, but the decisive factor was an official letter of permission from the Czech company Finshape, which gave them consent to legal protection of the Google Gemini brand in the Russian Federation.

The Rospatent board recognized that, although the names are similar in sound (phonetics) and meaning (semantics), they have clear visual differences and are designed for different audiences. Taking this into account and Finshape's consent, the regulator overturned the previous refusal and granted Google's complaint.