The results of a Rakuten Viber survey showed that 64% of Ukrainians do not believe in Black Friday discounts, so they never make purchases on this day. This percentage remained unchanged compared to last year, but the priorities among those planning to shop have changed somewhat. For example, “food and alcohol” has moved from second to eighth place.
The results of a Rakuten Viber survey showed that 64% of Ukrainians do not believe in Black Friday discounts, so they never make purchases on this day. This percentage remained unchanged compared to last year, but the priorities among those planning to shop have changed somewhat. For example, “food and alcohol” has moved from second to eighth place.
The official Rakuten Viber Ukraine channel conducted a survey on Black Friday shopping plans. About 18,000 Ukrainians took part in it: the key age group was 34-45 years old.
The answers to the question "Do you plan to buy more or less than last year?" were distributed as follows:
"Clothing and footwear", like last year, led the top 3 of planned purchases on "Black Friday" — 39% (2024 — 34%).
Home appliances have moved from second place to Food and Alcohol, with 12% of respondents planning to purchase these products. In 2024, this category was in fourth place with 9%.
The top three are rounded out by "Gadgets", as last year: 10% (2024 — 12%).
The following four categories remained unchanged in the priorities of Ukrainians:
In eighth place is "Food and Alcohol" - 5% (2024 - 13%). This category has lost its priority the most compared to 2024, when it was in second place.
This is followed by "Automotive Products" — 2% (2024 — 2%) and "Subscriptions to services and passes" — 2% (2024 — 1%).
