The developer of the MyDrama vertical series app — HOLYWATER — announced the start of operations in Spain and a partnership with local production studio Elefantec Global, which has created films for Amazon Prime Video and Paramount.
The developer of the MyDrama vertical series app — HOLYWATER — announced the start of operations in Spain and a partnership with local production studio Elefantec Global, which has created films for Amazon Prime Video and Paramount.
Ukrainian HOLYWATER and Spanish Elefantec Global plan to jointly launch up to 70 vertical series in 2025–2026, Forbes Ukraine reports . The average cost of a series is expected to be $80,000–$140,000.
According to HOLYWATER co-founder Bohdan Nesvit, Elefantec Global provides expertise in content production for the Spanish-speaking audience and local productions, while Holywater provides a distribution platform.
Overall, the Spanish-language vertical video market is estimated at $2 billion per year, and the audience could reach up to 290 million users.
Therefore, as part of the cooperation, Ukrainians expect to attract about 10 million monthly active users.
