20 AI tools, besides ChatGPT, for the work of communicators and beyond: a selection from the Head of International PR at Sigma Software Group

Reputation monitoring and data analysis

1. Brandwatch — analyzes brand mentions in social networks, news, and forums, allowing you to identify trends and potential crises.
2. Meltwater — helps monitor media, evaluate media coverage, and analyze the tone of mentions.
3. Mention — tracks brand mentions in real time, including social media, blogs, and news.
4. Talkwalker — deep online reputation analysis, including visual logo recognition.

Content creation

1. Jasper (formerly Jarvis) is an AI assistant for writing articles, social media posts, press releases, and blogs.
2. Beautiful AI — creates slides for presentations in a matter of minutes on a topic you specify. With messages and pictures. Of the minuses — does not do this in your company’s corporate template.
3. Writesonic is a tool for quickly creating texts, such as product descriptions or email campaigns.

Trend and strategy analysis

1. Crimson Hexagon — analysis of trends in audience behavior, studying reactions to campaigns.
2. BuzzSumo — identifies the most popular content in your niche and allows you to plan strategies. Visual content
3. Canva (with AI features) — helps you create professional visuals without design skills.
4. DALL·E — generates images based on text descriptions. Useful for illustrating ideas or creating concepts.

Analytics and reporting

1. Cision — combines media monitoring with AI capabilities to evaluate the effectiveness of PR campaigns.
2. Sprout Social — social media analysis, mention monitoring, and campaign performance reporting. Crisis management
3. Zignal Labs — analyzes news and social media in real time, helping to quickly respond to crisis situations.
4. Onclusive helps predict potential risks and assess the impact of campaigns.

Communications automation

1. Prowly is a platform for managing media contacts, sending press releases, and monitoring media activity.
2. HubSpot (AI Tools) — email marketing automation and communication personalization. Working with video and voice.
3. Descript — fast video editing and subtitle creation, with the ability to use AI to improve quality.
4. Synthesia — video content creation using AI avatars. Insights and personalization.
5. Persado — creates personalized messages that resonate with the target audience, based on AI emotion analysis.

12 powerful free AI tools tested by an experienced Product Owner

On the topic

12 powerful free AI tools tested by an experienced Product Owner

The developer has created a selection of 12 free tools that will help increase the productivity of every IT professional. Use

On the topic

The developer has created a selection of 12 free tools that will help increase the productivity of every IT professional. Use

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