Ukrainian IT group FRACTAL (ex Netpeak Group) announced the creation of a specialized sales house GoAd, which will provide agencies and businesses with access to popular international advertising tools and services.
Ukrainian IT group FRACTAL (ex Netpeak Group) announced the creation of a specialized sales house GoAd, which will provide agencies and businesses with access to popular international advertising tools and services.
As dev.ua was informed by the IT group, GoAd provides access to Meta Ads, Telegram Ads, TikTok, Apple Ads (ASA), LinkedIn, and other advertising and analytical services through a single sales house with comprehensive support.
«Our mission is to become the most comfortable partner for agencies that want to work with international advertising platforms,» emphasizes GoAd CEO Kostyantyn Kosonotsky.
GoAd focuses on digital agencies and in-house marketing teams of large companies that need access to multiple advertising platforms.
In particular, GoAd intends to solve the cash-flow problem of agencies — consolidated billing, because instead of 6-8 invoices from different platforms, one invoice in hryvnias will be provided.
«The average agency saves 15-20 hours per week just on payment administration,» Kosonotsky calculated. «Plus, it gets access to the expertise of global platform managers — Google, Meta, TikTok — which becomes available thanks to our procurement volumes.»
GoAd’s immediate plans include expanding its client base in Ukraine and exploring opportunities to enter neighboring markets in Central and Eastern Europe.
According to IAB Ukraine research, digital advertising spending in Ukraine increased by 24% in 2024.
As dev.ua reported, since mid-August, Netpeak Group has changed its name — from now on it is FRACTAL.
FRACTAL has also created its own space in Kyiv, which they promise to soon open to all who wish.
