Useful Guidelines

Маркетологи опинилися в новій реальності: користувачі дедалі частіше відмовляються від cookies, а законодавчі зміни в ЄС (на кшталт DMA) обмежують доступ до даних. У результаті рекламні системи отримують менше конверсій, що обмежує алгоритми навчатися і працювати ефективніше.

Today I want to touch on a topic that may seem too uncomfortable, irrelevant, or even unnecessary to some. However, it is definitely worth paying attention to. It is about why tech businesses should (and benefit from) building a corporate culture that values ​​openness and sincerity, rather than the «convenience» of people.

Google Ads is still the most powerful tool for promoting info products. However, many entrepreneurs face the problem of ineffectiveness of their advertising campaigns. In this article, we will consider the main secrets of optimizing Google Ads specifically for info businesses, based on the many years of experience of 4Limes experts.

No-code and low-code platforms: hype or real benefits for business? So what, is the developer profession now under threat? The discussion around «no-code» platforms has been raging in the IT community for several years. Supporters of the services argue that with their help, businesses can easily and quickly optimize processes and also save significantly. Some say that not everything is so clear-cut.

There are many stereotypes about working in IT. But among them there are some that really deserve attention. In particular, engineers know how to optimize processes. They think in a structured way, automate routines and find technological ways to simplify work — especially with repetitive tasks.

The modern world is oversaturated with information that we consume almost continuously. Short videos on TikTok, endless scrolling of the feed and clickable headlines are shaping a new type of behavior of modern people — we increasingly choose instant gratification instead of deep immersion in a topic. This phenomenon has already been called Brain Rot — information overload, which destroys the ability to concentrate, think critically and process complex concepts.

A resume is your first step to a new job. It is what decides whether you will receive an invitation for an interview or whether your message will be lost among a hundred others. A professional resume is not just a list of jobs, but your personal presentation. And now I will tell you how to make it work 100%.

Ukrainian cloud providers said that they are actively investing in creating infrastructure for AI/ML. The basis of such infrastructure are special accelerator cards — GPUs with tensor cores. Which of these devices are the most relevant and which models (and why) are in the greatest demand from Ukrainian consumers?

How to increase sales without additional investment? This question worries many entrepreneurs. Most believe that significant growth requires significant investments, but this is a myth. In fact, the principle of small changes can become the basis for explosive growth of your business. Improving something by just 1% every day can result in a 38-fold increase in a year thanks to the power of compound interest. Here are 10 techniques that will help you achieve impressive results without significant investment.

Today, Ukraine is waging war not only on land, at sea and in the air, but also in the digital space. Hostile hackers are striking at the most important areas: the attack on Kyivstar left millions of Ukrainians without communication, and large-scale interference in state registers jeopardized access to critical data. These cases prove that even the most resilient companies can become targets. How can businesses protect themselves from cyber threats, says Oleksandr Kuzmenko, technical director of the digital solutions service for business "Vchasno".

SEO is an important part of IT business marketing strategies. Proper understanding and calculation of SEO ROI helps to effectively assess costs and revenues, which allows you to plan marketing budgets and choose the right channels. So, let’s look at how IT companies can measure SEO ROI, what to pay attention to and what metrics to use for accurate calculations. We will also provide a free SEO ROI calculator template.

My name is Vlad Chukhrai, and before becoming a project manager at the fintech company bill_line, I held a position in business support. In the case of payment service providers, support does not solve problems with payments of specific customers — this is done by the merchant we work with. The support team that handles processing looks at a more strategic level: how to solve a specific merchant problem in the context of the full transaction processing cycle and how to avoid illegal actions with people’s money. Today I would like to talk about my own experience based on cases and rules that the company has.

News streams are so large that information needs to be presented as quickly as possible. Some events crowd out others, so there is no time for several hours of video editing. In this case, artificial intelligence comes to the rescue. And many media outlets are already using its capabilities.

We’ve heard a lot about the importance of reel content in recent years, but the focus has shifted. Now, we hear calls from all sides to shoot «wide,» but what does that really mean? And why do so many content creators, even experienced ones, fail to reach millions of views? In this article, we’ll look at how to shoot in a way that will get millions of views.

By May 1, 2025, individuals who are controllers of foreign companies must submit relevant reports to the Ukrainian tax authority (for legal entities — by March 3). Fines for failure to submit a report on CIC in 2025 — UAH 908,400, for failure to report — UAH 302,800. The good news — fines are not applied until the end of the war. The bad news — after its end, residents with CIC will have only 6 months to submit all missed reports and correct all errors. In this blog, I answer frequently asked questions from individuals who are controllers of foreign companies, which often arise when preparing reports.

Over the past three years, Ukraine has lost dozens of gigawatts of power generation. The difficult situation prompted action to develop new scenarios for the country’s energy supply, where renewable energy sources, in particular the sun, began to play one of the main roles.

The Internet is evolving with technology, offering not only an improved user experience but also changing the way websites are developed. One of the main drivers of these changes in 2025 is the development of wireless communications, namely the global spread of the next generation of mobile communications — 5G or IMT-2020.

Hello, fellow marketers! I know that the topic of artificial intelligence has already made everyone nervous. But I simply have no right to pass by. Because AI is really changing the rules of the game, and I, as a marketer with experience, cannot ignore it.

Global agri-food markets are undergoing profound changes. The growing need for food security, the impact of climate change, and technological advancements are forcing countries to look for new approaches to the production and processing of agricultural products. From IoT solutions for soil monitoring to the use of artificial intelligence in farm management, technology is shaping the future of the agribusiness industry.