The ROZETKA bank card has gained about 150,000 owners in 113 days since its launch. The company explains the demand by practical bonuses for purchases on the marketplace: individual prices, a credit limit, and the ability to pay in installments.
The ROZETKA bank card has gained about 150,000 owners in 113 days since its launch. The company explains the demand by practical bonuses for purchases on the marketplace: individual prices, a credit limit, and the ability to pay in installments.
According to a Facebook post by Vladislav Chechotkin, co-founder of the online store Rozetka, 113 days have passed since the first ROZETKA Card was launched, and during this time approximately 150,000 customers have issued it. In the post, he emphasizes that the idea of the product is not about «another card», but about the benefits associated with purchases at ROZETKA.
Among the announced incentives are access to special prices for goods (at ROZETKA they are marked with «red price tags»), as well as bonuses for card payments. A separate block is a credit limit of up to 200,000 UAH with a grace period of up to 62 days. For large purchases, «payment in installments» for a period of up to 24 months have been provided: the goods can be received immediately, and the payments are spread over time.
Card management has been integrated into the ROZETKA application, without the need to install a separate banking application. Mastercard participates in the partnership model, and card issuance is provided by Unex Bank. In the same message, Chechotkin notes that the company wants to increase the card’s audience throughout the year.
ROZETKA positions the card as an element of the shopping ecosystem, where the financial instrument enhances the main service through discounts, installments, and bonuses. This format of co-branded cards is common in retail, as it combines payment and a loyalty program in one environment and stimulates repeat purchases.
Previously, dev.ua wrote about how online retailer Rozetka, which issued its own credit card in partnership with Unex Bank and the Mastercard payment system, can receive UAH 300-500 million per year from this project, and up to UAH 800 million in additional income when scaled up.
