The Planeta Kino cinema chain is closing the Planeta Online online cinema, which it launched at the beginning of the year. Users learned about this from a notification in the application on October 7, 2025.
The Planeta Kino cinema chain is closing the Planeta Online online cinema, which it launched at the beginning of the year. Users learned about this from a notification in the application on October 7, 2025.
The online cinema operated on a unique concept. The service offered a limited but selected selection — 16 films per week, with four new films released each week. The idea was not to overload the viewer with a large number of films, but to offer selected films.
A monthly subscription cost 129 UAH, and a three-day subscription cost 39 UAH. Additional content was prepared for viewers — «pre-film» and «post-film,» which explained the features of each film. The company spent about a million dollars on the creation and launch of the platform. The launch was postponed several times and the site and application were completely restarted.
The service will operate until the end of 2025, and there will be no fee. From now on, new films will not be added, and those that were in the rental will be returned. «Four per week, as before. They will be available to watch for free,» the announcement says.
Co-owner of the network, Dmytro Derkach, explained in a comment to Forbes Ukraine why the company decided to close the project. According to him, the online cinema could not be made profitable due to the small number of subscribers.
When the company launched, it expected to have 10,000 active users in six months, but that number was never reached. Dmytro Derkach noted that the team was looking for a concept that would not compete with other online platforms. Surveys showed that users were satisfied with the service. Despite this, the chosen concept did not attract enough new subscribers to achieve profitability. Therefore, the company decided to close the platform.
