Nova Poshta has started selling advertising on its own resources. This includes both digital platforms — a website, app, and account — and physical media: advertising in branches, in fitting rooms, on screens, on post machines, and even on the parcels themselves.
Nova Poshta has started selling advertising on its own resources. This includes both digital platforms — a website, app, and account — and physical media: advertising in branches, in fitting rooms, on screens, on post machines, and even on the parcels themselves.
You can also order a newsletter in the Nova Poshta Viber channel or a push notification newsletter.
An insider in the advertising market told the dev.ua editorial office that Nova Poshta has started selling advertising. We also received a presentation of the services, with prices and coverage.
According to an insider, the company has been contemplating this step for a long time. And for about six months now, Nova Poshta has been selling advertising in a test mode. The company has attracted the first clients who tested the new formats. The presentation includes companies such as Samsung, Uklon, Kyivstar, Coca-Cola, Silpo, OLX and others.
«For years, the company „didn’t want to dilute the brand“ and even now is extremely careful in choosing channels and partners,» the insider emphasizes.
The press service of Nova Poshta confirmed that they sell advertising on their media. But they promised to provide detailed comments later. Therefore, this article will most likely be updated.
The cost of placing advertising on a parcel, as indicated in the presentation, is UAH 2. The audience that can see such advertising is UAH 8.1 million.
Placing a banner on the Nova Poshta website costs UAH 30,000 per month. According to the independent counter SimilarWeb, the NP website had 9.4 million unique visitors with an average visit time of 6:25 minutes (which, by the way, is several times more than on popular news websites).
You can also place a banner in the app. But it will cost more — 50,000 UAH/month. The same is the cost of advertising on the tracking page.
«Nova Poshta» has more than 3,000 branches and more than 24,000 post offices. About 600 branches are equipped with video panels (three monitors each). The cost of advertising on the monitors of one branch is 2,200 UAH/month.
The company promises a reach of 7.1 million per month for advertising on branch monitors.
If the advertisement is placed in the fitting room, of which there are already more than 1,600, then such advertising will cost UAH 740,000 per year. The audience reach will be 15 million per month.
If the advertisement is hung in the ward hall in a special place, the NP promises twice as much coverage. But the cost is also higher — from 2.3 million UAH for three months.
Advertising on the network of post offices will cost from 2.2 million UAH for 6 months. Monthly reach — 52 million.
You can send messages in the application. In this case, the audience reach will be 8.4 million, and the cost of contact will be 0.5 UAH. In the Viber mail channel, the cost of contact will be more expensive — 1.5 UAH.
