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Стас ЮрасовThat's Life
22 January 2025, 15:48
2025-01-22
"We are just testing this direction for now." What Novaya Poshta said about the introduced service to sell advertising on its digital and physical media
Recently it became known that the company «Nova Poshta» has introduced a new service. From now on, you can put your logo on a «Nova Poshta» parcel. It was reported that advertising can be placed both on the digital platforms of «Nova Poshta» — the website, application, account, and on physical media: in branches, in fitting rooms, on screens, on post machines and even on the parcels themselves.
dev.ua contacted the company to find out the details of the implementation of innovations, as well as how the service works and what earnings the company expects. Here is what the press service of Nova Poshta answered.
Recently it became known that the company «Nova Poshta» has introduced a new service. From now on, you can put your logo on a «Nova Poshta» parcel. It was reported that advertising can be placed both on the digital platforms of «Nova Poshta» — the website, application, account, and on physical media: in branches, in fitting rooms, on screens, on post machines and even on the parcels themselves.
dev.ua contacted the company to find out the details of the implementation of innovations, as well as how the service works and what earnings the company expects. Here is what the press service of Nova Poshta answered.
When did Nova Poshta decide to introduce an advertising service and what guided you? How do you assess the potential of this area?
The idea of selling advertising on our own media appeared back in 2022, and we began implementing this project in April 2023.
Its main goal is to help our clients promote their products and services, help them attract a new audience, and help them expand and develop their business. After all, Nova Poshta has a huge reach due to its extensive network of branches and post offices, the popularity of our website, mobile application, and large parcel turnover.
In particular, as of January 2025, we have more than 37,000 service points — branches and post offices — across the country. The number of parcels we delivered in 2024 is 480 million.
Nova Poshta already has the largest network of TV panels, installed in 586 branches, and one of the largest mobile application coverages — about 9 million regular users.
Therefore, we see great prospects in this direction.
Does the company have its own advertising sales department, how many people work there?
At the beginning of testing the idea, all sales managers of Nova Poshta were involved in the project. However, since October 2024, we have formed a separate department for the sale of advertising services.
Also, to boost sales, Nova Poshta cooperates with advertising resellers who interact with advertising agencies.
Which advertising media do you consider the most promising and why?
Currently, the greatest demand is for in-store TV panels and mobile app advertising — in December 2024, these media were 100% loaded.
Also in great demand are advertising services for sending Push messages with individual selection. Note that every client who does not wish to receive advertising messages in the application can unsubscribe from them — this functionality is implemented in both the old and new versions of the application.
However, we see the greatest potential in advertising on packaging covering the entire branch network. After all, such advertising will have a long washout period and, accordingly, high effectiveness.
We also expect high demand for advertising on post machines, targeted mailings with look-alike audience search, and placement on offline media in Nova Poshta branches.
How much do you plan to earn from advertising in 2025?
We are still just testing this direction. For us, it is not so much the amount of money it generates that is important, but the effectiveness for our clients — the number of new transactions, purchases, conversions, etc.
The dev.ua editorial team, companies, users, and even government agencies have received a new spam mailing purporting to be from Nova Poshta. What is its danger and what is the NP doing about it?
