Is OpenAI getting ready to launch ads, luring specialists from Meta and Google?
In search of new sources of revenue, OpenAI is considering different models for implementing advertising in its artificial intelligence products.
In search of new sources of revenue, OpenAI is considering different models for implementing advertising in its artificial intelligence products.
As the Financial Times writes , this, in particular, confirms the analysis of LinkedIn accounts, which indicates the transition to work in OpenAI advertising specialists from other technological giants such as Meta and Google.
OpenAI's CFO Sarah Friar avoided direct answers to these questions in an interview with the publication, noting that OpenAI plans to "think about when and where we will implement advertising."
She also added that OpenAI's business is experiencing rapid growth and the company sees significant opportunities in its existing business model, but is "open to exploring other revenue streams in the future."
Friar recalled that OpenAI's current CPO, Kevin Weil, had extensive experience implementing advertising on other digital platforms, including Instagram and X.
In addition, OpenAI hired Shivakumar Venkataraman, who previously led Google's search advertising group, as vice president in May.
According to the publication, OpenAI executives are currently debating exactly what advertising on their platform might look like.
The publication also reminds that competitor OpenAI Perplexity is already testing advertising in its search engine based on AI.
As we reported, OpenAI is about to launch its new Orion AI model, which is potentially 100 times more powerful than GPT-4.
OpenAI is also nearing the launch of an AI agent for task automation, codenamed Operator.
UPD. OpenAI became the payer of the "Google tax" in Ukraine. Users are asked to enter their VAT identification number
UPD. OpenAI became the payer of the "Google tax" in Ukraine. Users are asked to enter their VAT identification number
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