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Наталя ХандусенкоAI Eng
11 November 2026, 10:06
2026-11-11
OpenAI turns ChatGPT into a Google equivalent: the company launches business profiles and analytics
OpenAI is taking another step toward turning ChatGPT into a full-fledged consumer search engine. On Tuesday, the developers announced the beta launch of Business Hub, a special platform that will allow companies to manage their presence within the neural network, similar to business profiles on Google.
Thanks to the new tool, businesses can verify their brand and independently update relevant information about their own products and services.
OpenAI is taking another step toward turning ChatGPT into a full-fledged consumer search engine. On Tuesday, the developers announced the beta launch of Business Hub, a special platform that will allow companies to manage their presence within the neural network, similar to business profiles on Google.
Thanks to the new tool, businesses can verify their brand and independently update relevant information about their own products and services.
Key features of Business Hub
Companies that meet the requirements will be able to launch specialized bots. ChatGPT users will be able to ask them direct questions about the company's products, services, or working conditions, writes TechCrunch.
Similar to Google Analytics, the hub will provide access to statistics on user interaction with the brand. Entrepreneurs will see the number of profile views, business mentions in queries, site visits, and other metrics.
To create a profile, companies will have to go through a verification process. As OpenAI’s vice president of monetization Benji Schomair noted, different verification methods will be used for different types of businesses and markets.
"As people increasingly turn to AI to search for products, compare options, and make decisions, ChatGPT has become a platform for communication between users and businesses," OpenAI notes.
Strategy change: from e-commerce to search giant
This is not OpenAI's first attempt to enter the online commerce market. Previously, the company tried to turn ChatGPT into a direct analogue of Amazon, adding the ability to buy products directly through the chatbot (including using a "cart" and a commission system). However, this project did not meet expectations and was finally closed in March.
Now OpenAI is changing its focus: instead of a direct marketplace, the company is betting on the Google model, becoming the main information intermediary between the buyer and the business.
Whether the new initiative will be more successful than the previous one remains to be seen, but it is already clear that ChatGPT is trying to push traditional search engines into the consumer search space.
