FRACTAL founder Artem Borodatyuk said that the group is considering launching its own clothing production for merch agency select form. If the idea is implemented, this business will become FRACTAL's first non-digital direction.
FRACTAL founder Artem Borodatyuk said that the group is considering launching its own clothing production for merch agency select form. If the idea is implemented, this business will become FRACTAL's first non-digital direction.
Borodatyuk told about this in an interview with dev.ua.
select form creates corporate merch and gifts. This is an agency that develops turnkey merch designs or creatively supports the customer. According to Borodatyuk, select form has already found product-market fit, because there is a demand in the market for high-quality and stylish merch that people want to wear, not just receive as a corporate gift.
The company's scope of work, he said, is already pushing the team to the next step — its own production. Borodatyuk explained that he is waiting for the partner and actual founder of Select Form to be ready to take on this direction. He also suggested that the company may try to develop its own clothing brand, but called such plans experiments.
Currently, select form is already operating within the FRACTAL ecosystem. The company names Forbes, Ajax, MacPaw, Laba, FRACTAL, SQUAD, PeopleForce, and other businesses among its clients.
Previously, dev.ua wrote that FRACTAL is already experimenting with offline directions. In August 2025, the group launched its own creative space in Kyiv with an area of 1,300 sq. m., which it planned to open not only to employees, but also to external visitors.
