Principal Software Engineer Stanislav Naida launched the Brandli platform so that brands and content creators could find each other without chaotic correspondence on social networks and endless clarifications of terms.
Principal Software Engineer Stanislav Naida launched the Brandli platform so that brands and content creators could find each other without chaotic correspondence on social networks and endless clarifications of terms.
The impetus for creating the platform was personal experience and observation of the problems of beginners in business and blogging.
“The idea for the application came about when my wife started working as a buyer and, having a not-so-popular Instagram account for this business, decided to order advertising from a Ukrainian blogger. She was rejected due to an insufficient number of subscribers. And where would they get it from? Plus, I talked to many small Ukrainian bloggers, and everyone unanimously spoke about the problem with spam in personal messages and irrelevant advertising or even its absence,” says Stanislav Naida .
Brandli's main goal is to create a separate, structured space for work, where job offers don't get lost among spam or private messages.
Bloggers can create a profile for free, connect their social networks, specify the topic, integration cost, and specific conditions (what they are willing to advertise and what they are not, or when the price may change). In turn, brands search for candidates based on filtered parameters: platform, audience, and budget.
“An advertiser can’t just open a chat and start writing you ten messages. First, he sends one offer. If you’re interested in it, you accept it — and only then does normal communication open. That is, this is a separate place specifically for work. There is currently no commission: Brandli doesn’t accept money and doesn’t stand between you and the client,” the founder explains.
We have already added the first updates based on user requests: we added the function of comparing bloggers, saving search filters, and notifications about new content creators.
The official release of the platform took place in August. As of now, 17 Ukrainian bloggers (both from Ukraine and abroad) and several advertisers have already registered on the site.
The financial costs for the launch were minimal and totaled $315: $15 for a virtual server (VPS), $100 for a Claude subscription, and $200 for advertising integration.
To speed up development, the engineer actively used artificial intelligence, but notes its limitations in creative matters.
“CRUD and design were created using AI. I think this is very noticeable — it’s about the constant question of whether AI can replace someone in the IT field. But at the post-MVP stage, I plan to do a redesign, of course, if this stage happens,” Stanislav shares.
The platform is currently in the initial test user recruitment mode. The main focus of the project creator is expanding the community and helping small businesses.
"Development plans include attracting new small bloggers from Ukraine and other countries, as well as startups that want to test their POC/MVP and not spend all the money in the world on marketing," concludes Principal Software Engineer Stanislav Naida.
