PlayCity fined the Ukrainian Football Association for illegal gambling advertising
UAF Marketing LLC received a fine of almost UAH 5.2 million for violating the law when advertising gambling.
UAF Marketing LLC received a fine of almost UAH 5.2 million for violating the law when advertising gambling.
The imposition of a fine is announced through the regulator's official channels.
According to the supervisory authority, a number of serious violations were discovered on social networks and on the official resources of the Ukrainian Football Association during the promotion of the online casino brand as the title sponsor of the Ukrainian Cup of the 2026/2027 season.
In particular, advertising materials were published on the Threads network on the @uafukraine page, although this account is not included in the Register of Media Entities, which is a mandatory requirement for placing such advertising.
In addition, on the official website uaf.ua , as well as on the association's Instagram and YouTube pages, it was noted that there was no mandatory warning that the media content was intended exclusively for persons over 21 years of age.
The violations also concerned the advertising layouts themselves. They did not contain mandatory texts warning about the risks of gambling addiction and information on adhering to the principles of responsible gaming, as required by Ukrainian legislation.
Recall that the VBET betting company became the title sponsor of the Ukrainian Football Cup in 2021. VBET is also a key sponsor of the Ukrainian Premier League and the Ukrainian national team.
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