PrivatBank, Visa, and the esports organization NAVI announced the launch of a strategic partnership during the Play. Pay. Win. event, which will result in the first ecosystem of financial products in Ukraine created specifically for gamers.
PrivatBank, Visa, and the esports organization NAVI announced the launch of a strategic partnership during the Play. Pay. Win. event, which will result in the first ecosystem of financial products in Ukraine created specifically for gamers.
The first artifact of the partnership was the collection of digital skins PrivatBank × Visa × NAVI, which are available to users in the Privat24 application. This is the start of a future ecosystem and a way to personalize your financial instrument according to your gaming style.
"The product is positioned as a 'card for those who want to win and cashback' - for people who are used to winning not only in the game, but also in daily financial decisions and strive to receive real benefits for it," the press release says.
Already today, users can activate 15% cashback in gaming categories, get a 30% discount on NAVI merch, and participate in prize draws for active use of the bank's gaming solutions, including a unique opportunity to visit the NAVI office.
Throughout 2026, the partners will expand the ecosystem and introduce a new gaming card with a personalized design, additional bonuses, integrations and community opportunities. The partnership has a strategic goal - to create a comfortable and profitable ecosystem for players, which will organically combine financial tools, creativity, gaming experience and real benefits.
Separately, the partners noted that in the conditions of chronic stress that Ukrainians are experiencing, gaming is also one of the most effective ways to relieve mental stress. The game allows you to switch attention, reduce tension and feel a sense of community with like-minded people. That is why creating an infrastructure for gamers has become a strategic decision for PrivatBank, Visa and NAVI.
"In the PrivatBank-Visa-NAVI partnership, we have combined our expertise to give more benefits to the card and turn it into a gaming tool and make the gaming process more profitable, interesting and comfortable for all gamers in Ukraine. We want our clients to receive tangible benefits for their usual purchases in games and digital services," comments Oksana Konyushko, Head of the Card Products Department at PrivatBank.
"For Visa, this partnership is more than just a new product launch. We are joining forces with PrivatBank and NAVI to support the dynamic development of gaming culture in Ukraine and create financial solutions that meet the needs of the young digital generation," said Olena Molodtsova, Senior Marketing Manager at Visa in Eastern and Southeastern Europe, Central Asia and the Caucasus.
"This is the first gaming card in Ukraine, created by players for players. Together with Visa and PrivatBank, we have joined forces to give fans more than just emotions: cashback on favorite services, discounts, raffles, personalized skin. This is a teamwork of brands trusted by millions. And this is just the beginning of a big roller coaster," said Oleksiy "CHAOS" Kucherov, NAVI's Chief Operating Officer.
Andriy Hryshchenko, Executive Director of the Ukrainian Esports Federation and NAVI Communications Advisor, added: “NAVI grew out of the gaming community, so it’s important for us to do things that actually work for players, not just look pretty in presentations.”
