Олег Онопрієнко Money 26 December 2025, 08:03

Reface has attracted $18 million in investment

The Ukrainian company received funding from Singaporean PvX Partners to develop its marketing direction.

Ukrainian product company Reface, known for its artificial intelligence-based face replacement application, announced that it has raised significant funding of $18 million. According to Scroll.Meida, the partner in the deal was Singapore-based PvX Partners.

The key feature of this deal is the earmarking of funds. This is not a classic venture investment in exchange for a share in the company, but funding aimed exclusively at User Acquisition (marketing and audience acquisition). This approach allows the startup to scale without diluting the founders' capital.

This model is becoming a trend among mature technology companies. In particular, a similar financing mechanism from the General Catalyst fund (which is a partner of PvX Partners) has previously been used by other global players, such as Grammarly .

In 2025, the Reface team grew by approximately 25%, in particular due to the active expansion of the marketing direction. The growth comes after several waves of optimization. In 2024, Reface reduced the team by about 35% due to financial difficulties.