OpenAI has launched its first ever commercial during the Super Bowl, the final game of the professional American football season, watched by over 100 million viewers each year. In its commercial, OpenAI placed AI on a par with humanity’s greatest inventions.
OpenAI has launched its first ever commercial during the Super Bowl, the final game of the professional American football season, watched by over 100 million viewers each year. In its commercial, OpenAI placed AI on a par with humanity’s greatest inventions.
As Business Insider reports, the 60-second spot, titled «The Age of Intelligence» used animation to travel through humanity’s greatest technological breakthroughs, from agriculture to space exploration, culminating in ChatGPT’s appearance on screen.
«This is truly the dawn of a new era», — OpenAI CEO Sam Altman wrote on X after the video aired.
Visually, the ad echoes OpenAI’s corporate identity, using a pointillist-inspired animation style and featuring ChatGPT’s signature blinking cursor. The company said its creative team used Sora, OpenAI’s text-to-video model, during early brainstorming, but confirmed that the final animation was created by human artists.
The Super Bowl is one of the most popular events in the United States and the highest-rated television broadcast of the year, watched by 130 million viewers in 2025, giving brands a chance to reach a huge number of potential customers. A spot in the advertising block during the Super Bowl is a kind of status symbol for companies. The cost of a 30-second spot in 2025 reached $8 million, making it one of the most expensive in the world.
Kate Roach, who became OpenAI’s chief marketing officer in December after moving from Coinbase, said the goal was to introduce ChatGPT to millions of viewers who had never used it before.
«Our goal was to spark people’s curiosity and help us all realize how AI can open up new possibilities for us, create more enjoyment in our lives, and make us more productive, just as all the tools that came before AI did for those who lived before us», — OpenAI wrote in an accompanying blog post.
«We are at the dawn of the era of intelligence, and you can join it today», — said Roach. It is noted that OpenAI hopes to make artificial intelligence as familiar as a smartphone.
