OpenAI has announced the launch of new AI-powered tools for advertisers and the start of testing sponsored business agents, a move that demonstrates the company’s commitment to strengthening its position in the highly competitive AI marketing market.
OpenAI has announced the launch of new AI-powered tools for advertisers and the start of testing sponsored business agents, a move that demonstrates the company’s commitment to strengthening its position in the highly competitive AI marketing market.
The new Sponsored Agents feature will allow users to engage with branded AI assistants and navigate to company websites after interacting with ads in ChatGPT, Reuters reports .
OpenAI emphasized that such agents will be clearly labeled and operate separately from independent ChatGPT responses and the user's main chat. The feature is currently being tested with a limited number of advertisers in the United States.
In parallel, the company will introduce the ChatGPT Ads Manager plugin, which will allow you to create, adjust, and analyze advertising campaigns using regular text queries. The tool will be able to transform materials from websites or short briefs into full-fledged campaigns, conduct analytics, and provide recommendations.
Other features of the system include:
Ads Manager is able to suggest text and image options based on the landing page and campaign objectives;
The optional text adaptation feature will tailor titles and descriptions to the context of a specific conversation and translate them into the user's preferred language.
OpenAI is also bringing in big partners for integrations. HubSpot became the company's first CRM partner, and Shopify became its first e-commerce partner.
The international launch of the Shopify app in markets where the ChatGPT Ads service is available is scheduled for September 23.
