Samsung has released a tongue-in-cheek commercial for its Galaxy Z Fold 8 smartphone featuring a New Zealand real estate agent named Tim Cook. The campaign comes just after Apple announced its first foldable device, the iPhone Duo.
Samsung has released a tongue-in-cheek commercial for its Galaxy Z Fold 8 smartphone featuring a New Zealand real estate agent named Tim Cook. The campaign comes just after Apple announced its first foldable device, the iPhone Duo.
This is evidenced by a video posted by Samsung New Zealand on social media. In the promotional material, the South Korean brand mocks its competitor’s presentation style and its late entry into the flexible smartphone market.
The ad stars a real estate agent from Palmerston North, Harcourts. In a short video, styled after Apple’s cinematic presentations, he is presented with Samsung’s latest foldable device.
«Tim Cook has an announcement. And this time it’s about Galaxy,» the ad teaser states.
With this campaign, Samsung is trying to emphasize the advantages of its own device over Apple’s new product. The Galaxy Z Fold 8, released in July 2026, has a 5.5-inch external and 7.6-inch internal display and weighs 201 grams. In contrast, the iPhone Duo with a similar diagonal of the internal screen weighs 254 grams.
Samsung regularly uses Apple as a target for trolling in its marketing campaigns, drawing attention to the competitor’s missing features or design solutions.
Recall that after 15 years at the helm of Apple, Tim Cook left the position of CEO, handing over the reins to John Turnus, but he will continue to play a key role in the company and receive a salary at the level of a top executive.
