Marketing and Communications Director of Shakhtar Football Club Yuriy Svirydov spoke about the reduction in the team of translators, who will be replaced by artificial intelligence technologies. How else is AI used at Shakhtar?
Marketing and Communications Director of Shakhtar Football Club Yuriy Svirydov spoke about the reduction in the team of translators, who will be replaced by artificial intelligence technologies. How else is AI used at Shakhtar?
«In our club, we have already decided that this is a strategic direction that we will develop. This is no longer the future, this is the present», — Sviridov said during the SBC 2025 event, which dev.ua attended.
The director also presented 7 areas of AI that are actively used in sports in general and at Shakhtar in particular:
Shakhtar also introduced an AI moderator that appeared on the club’s social media and announced the starting lineup before the match. However, fans didn’t like the initiative, so the project was put on hold.
«I am currently resting and waiting for new opportunities to communicate with you», — the AI moderator announced from the screen on the SBC 2025 stage.
