Plarium launched the YouTube section "Bookstore" to help IT and game developers quickly find truly useful nonfiction literature to develop their professional skills.
Plarium launched the YouTube section "Bookstore" to help IT and game developers quickly find truly useful nonfiction literature to develop their professional skills.
The main "trick" is short reviews of popular bestsellers about business and skill development, which will save time for those who don't want to spend hours on long videos. In just 360 seconds, viewers can understand the main ideas of the book and decide whether it's worth reading.
Currently, three reviews are available to watch on the Plarium YouTube channel:
The idea for the column emerged at the intersection of the audience's interest in book recommendations and the company's culture - to support the initiatives of its employees. The column was led by Zhanna Lupinos, Community Management Team Lead at Plarium. Before launching the project, she led a book club among colleagues and published book reviews on her own social networks. Plarium supported this passion and turned it into a separate YouTube format.
"From the reactions to the book selections in our social networks, we realized that the Ukrainian IT community wants more Ukrainian-language content about professional development and books that are truly useful in work. And here we had a perfect match: there is an audience request and there is a specialist who reads a lot and loves to talk about what she has read," says Iryna Pyvovar, Employer Brand Specialist at Plarium.
The company plans to further develop the format, as well as launch special editions with technical specialists.
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