AI advisor from school to retirement. Ukraine launches large-scale IT platform "Obriy" to restart the labor market

The new IT system is designed to unite job seekers, employers, educational institutions, and government services in a single environment. The main goal of the project is to transition from chaotic job search to deep analytics, AI matching, and forecasting the country’s human resources needs for years to come.

A dev.ua journalist gathered key details about the architecture, financing, and functionality of the future platform.

Context: Staffing shortage and government ambitions for 2030

According to the Ministry of Economy, labor shortage is the number one or two challenge for Ukrainian business — 75% of companies report a shortage of personnel.

The government’s strategic goal by 2030 is to bring 4.5 million people (IDPs, veterans, youth without experience, people aged 50+, and returnees) back into economic activity. The launch of «Obriya» in the first phase is expected to help increase the labor market by 100,000 people.

«We will know where, who, with what skills, where skills are lacking, what retraining is needed, and how to bring these people to them,» emphasized Oleksiy Sobolev.

Project budget and technical side: low-code and volunteer development

• Investment and funding: The platform will require $5–10 million to deploy over 2026–2027. This is grant funding expected in the near future. The funding will go towards development, registry integration, and database connectivity.

• Who is developing: Technical development has been going on for about a year. It is based on the low-code/no-code platform Liquio from Kitsoft. Engineers from SoftServe and Cody also worked on the project on a volunteer basis.

• Integrations and Data: In addition to state registers («Diya», «Mriya»), «Obriy» is integrated with the Unified Vacancy Portal (currently has 227,000 positions), as well as with the largest commercial job portals (Work.ua, robota.ua, etc.). According to the director of the State Employment Center Yulia Zhovtyak, the goal is to make the vast majority of vacancies in Ukraine available within «Obriy» .

Project philosophy: analyze the labor market as Big Data in online advertising

Acting Minister of Digital Transformation Oleksandr Bornyakov compared the current state of the labor market to «old television,» where ads play blindly. With a background in the online video advertising industry since the early 2010s, he noted that the market lacks in-depth analytics.

«In online advertising, every click and every person is clear — age, interests, actions. You can do accurate analytics. On the other hand, in the labor market, we currently know absolutely nothing about our „clients“. Existing job sites are only the first level of digitalization. Without analytics and forecasting, I don’t see how we will develop as a country,» Bornyakov explained.

Thanks to the forecasting module, the state will be able to see the market balance 5–10 years in advance. This will allow for the formation of an accurate state order for institutes and vocational schools based on the real demands of investors.

«If we build a large textile factory in Transcarpathia, we must understand that in two years there will be a need for 300–500 specialists who know how to sew. How can we predict this? Only such complex products as „Obriy“ can do this. The state will see the big picture, and local authorities or businesses will be able to make an accurate request for training to vocational schools and institutes in advance,» Bornyakov explained.

Road map

Authorization to receive services occurs through «Diya».

June — July 2026 (Beta test and full launch)

In the first stage, two services are launched:

1. First Professional Development Grant: The program will cover 30,000 grants of up to UAH 15,000 for training, retraining, or certification of qualifications.

   

2. Remote dismissal: A service for quick termination of employment for people who remained in temporarily occupied territories.

   

Autumn 2026

• Smart Matching: Launch of smart job matching for candidates and employers based on skills analysis and Big Data.

Beginning of 2027

• Electronic employment: A full transition to a paperless format, which will allow for the complete digitization and automation of the process of official employment registration.

Perspective (implementation dates not specified)

• Additional AI functionality: The emergence of a virtual «career advisor.» According to the developers, AI will accompany a person from graduation to retirement, analyzing data on skills from a personal account and building individual educational tracks for further education or a change of profession.