OpenAI has decided to shut down its Sora artificial intelligence video generator, one of the most high-profile products in the text-to-video space.
OpenAI has decided to shut down its Sora artificial intelligence video generator, one of the most high-profile products in the text-to-video space.
This was reported on the service’s official accounts.
This is not just about a separate application, but also about the entire product ecosystem: the Sora standalone application; API for developers; video generation integration into other services.
Sora allowed for the creation of short videos based on text queries with a high level of realism and motion physics.
Officially, the service existed for less than a year: the public launch took place at the end of 2024, and on March 24, 2026, the company announced its closure.
The reasons for the decision are complex. The main ones are as follows:
In the future, the company plans to focus on developing a «supergroup» around ChatGPT; tools for developers; research in the field of «world simulation» (applications for robotics). The closure of Sora also means the end of partnership plans with large media companies, including a deal with Disney.
Recall that Sora was one of the most notable breakthroughs in generative video — the model could create realistic scenes up to a minute long based on text descriptions. However, with its popularity came increased risks — from copyright infringement to the mass creation of fake video content.
