Czech-Ukrainian restaurant technology startup Choice has raised a new investment round of $7.1 million, led by Portuguese fund Alea Capital Partners with participation from Polish fund Smartlink.
Czech-Ukrainian restaurant technology startup Choice has raised a new investment round of $7.1 million, led by Portuguese fund Alea Capital Partners with participation from Polish fund Smartlink.
Existing investors Reflex Capital and J&T Ventures also joined the round, bringing the company's total investment to $11.6 million to date.
Current investors in the startup include: Reflex Capital, J&T Ventures, Presto Ventures, Purple Ventures, Smartlink, and Alea Capital Partners.
Today, the Choice platform is used by over 30,000 registered restaurants across Europe, of which over 7,000 are paying customers. The platform processes over 1.5 million orders per month with a total transaction volume of around $35 million per month. Choice currently operates in Ukraine, the Czech Republic, Slovakia, Hungary, Romania, Poland, Estonia, Lithuania and Latvia.
The new investment will help the company accelerate its expansion in Europe. In the near future, Choice plans to enter the markets of Portugal, Spain and Italy with the support of a new strategic partner.
One of the key markets for Choice today is Poland, where the platform is showing rapid growth. Currently, Choice is used by over 1,000 restaurants in the country, and this number continues to grow actively. A significant part of the platform’s user community in Poland is made up of Ukrainian restaurateurs who opened their establishments after the start of a full-scale war and are actively using digital tools to develop their business.
At the same time, Choice is becoming increasingly popular among Polish restaurants looking for modern technological solutions for order management, marketing, and customer service.
