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Олександр КузьменкоGadgets
25 March 2025, 10:47
2025-03-25
Apple overtook Redmi in popularity in Ukraine, but 75% of users use Android smartphones — Viber study
The Rakuten Viber platform has published statistics on mobile devices, the most popular brands and models of smartphones among users. According to it, Samsung remained the most popular smartphone brand among Ukrainians, but Apple gadgets rose to second place.
The Rakuten Viber platform has published statistics on mobile devices, the most popular brands and models of smartphones among users. According to it, Samsung remained the most popular smartphone brand among Ukrainians, but Apple gadgets rose to second place.
As noted in the Rakuten Viber study, Android-based smartphones traditionally dominate over iOS devices — 75% of Ukrainians use them. However, the number of iOS users continues to grow: in 2023 the share was 19%, in 2024 — 22%, today it is a quarter of Ukrainian Rakuten Viber users (25%).
The most popular smartphone brands among Viber users in Ukraine:
Samsung
Apple (↑1 compared to 2024)
Redmi (↓1 compared to 2024)
Xiaomi
Little
The Poco brand replaced Huawei in fifth place, which took eighth place, also losing to Motorola and Oppo.
The most popular smartphone models among Viber users in Ukraine:
Among the most popular models, devices from two brands remain unchanged: Apple and Redmi. The iPhone 11 and iPhone 13 took first and second place in the ranking, overtaking last year’s leader, the Redmi 9A.
iPhone 11 (↑1 compared to 2024).
iPhone 13 (first time in the ranking).
Redmi 9A (↓2 compared to 2024).
iPhone 15 Pro Max (first time in the ranking).
Redmi 9 °C NFC (first time in the ranking).
iPhone 14 Pro Max.
Redmi Note 13.
iPhone 12.
iPhone 15 Pro.
iPhone XR.
Earlier, Rakuten Viber opened pre-registration for Ukrainians in the new Viber Dating service, which «expands the Viber superapp ecosystem». Profiles in this dating service are tied to Viber profiles and phone numbers.