Ukrainian multi-category marketplace Kasta has announced a rebranding — it is transforming into an «ecosystem of daily benefits». The first step in the transformation was the launch of a multifunctional «super app» with a marketplace and its own bank cards.
Ukrainian multi-category marketplace Kasta has announced a rebranding — it is transforming into an «ecosystem of daily benefits». The first step in the transformation was the launch of a multifunctional «super app» with a marketplace and its own bank cards.
As noted in the press release, it was created in cooperation with Bank Credit Dnipro and Visa.
«To strengthen their positions, Bank Credit Dnipro and the Kasta marketplace are starting a long-term partnership, the first step of which was the creation of an innovative SuperApp. This is a strategic step that allows for synergistic use of the audience, technologies, and financial instruments, creating new opportunities for both buyers and businesses,» Kasta said.
The company says that SuperApp Kasta will make shopping more convenient thanks to cooperation with Visa and the launch of Kasta Visa Card. This is a full-fledged bank card, which is available for opening in the Kasta application. Users are offered the following benefits:
«We are actively working in the direction of Embedded finance — this is the seamless integration of digital banking together with financial products into the platforms of other companies. The bank is increasing its expertise and dynamic development of the project with a strategic partner — the Kasta marketplace. We want to be a new generation bank: a technological platform that understands the needs of customers,» commented Serhiy Panov, Chairman of the Board of Credit Dnipro Bank, on the cooperation.
Kasta says that now the marketplace will have more categories and products, and banking will add more convenience and bonuses to users.
«We are not interested in just being part of the Ukrainian market — we strive to change it, and over 15 years, Kasta has proven that we are capable of doing this. The company has evolved from a fashionable marketplace to an innovative holistic ecosystem. And we will always be open to new steps,» said Andriy Logvin, founder and CEO of Kasta.
In addition to the rebranding and new slogan, Kasta is also being visually updated in «beta-carotene color. The «plus» symbol in the logo means combined services: shopping, banking, and delivery. The company’s rebranding and redesign was created by the creative agency Banda.
Kasta (formerly known as ModnaKasta) began operating as an online clothing store in 2010. In 2018, it switched to a marketplace model, and during 2024-25, it decided to abandon its focus solely on the fashion niche and began collaborating with Foxtrot (appliances and electronics), E-ZOO (pet goods), Pampik (children’s goods), and Intertop (clothing, footwear, and accessories).
