Олександр Кузьменко Gadgets 4 March 2025, 11:54

Tim Cook teases new Apple gadget to be announced this week

Apple CEO Tim Cook has posted a short teaser that the company is planning to unveil something this week. The post likely hints at a new MacBook Air.

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Tim Cook teases new Apple gadget to be announced this week

Apple CEO Tim Cook has posted a short teaser that the company is planning to unveil something this week. The post likely hints at a new MacBook Air.

The Apple CEO limited himself to a laconic caption of «this week» and a five-second video clip in his post. He sparked discussions about whether it will be a new iPhone, iPad or something else, Business Insider reports .

«There’s something in the air,» the video caption said. «There’s something in the air» is a reference to an ad for the first MacBook Air, which was announced in 2008. At the time, Steve Jobs, Apple’s co-founder, pulled the laptop out of an envelope to demonstrate its thinness.

This week. pic.twitter.com/uXqQaGNkSk
— Tim Cook (@tim_cook) March 3, 2025

Bloomberg’s Mark Gurman predicts that this is the M4 MacBook Air, which will be announced this week. It will bring the new chip to the 13-inch and 15-inch Air models as supplies of the current model run out.

As of Monday, Apple offers the M3 and M2 MacBook Air models for $1,099 and $999, respectively. The M4 MacBook Pro, which was announced in October, starts at $1,599.

Recall that earlier in Ukraine, pre-orders for the new iPhone 16e opened. The most expensive version with 512 GB costs UAH 52,999 or UAH 49,999 with a pre-order discount.