YouTube has increased the cost of Premium in Ukraine. Individual, family, and student subscriptions have increased in price by more than 80%. The old prices have remained almost unchanged for seven to eight years.
YouTube has increased the cost of Premium in Ukraine. Individual, family, and student subscriptions have increased in price by more than 80%. The old prices have remained almost unchanged for seven to eight years.
Ukrainian users have started receiving notifications from YouTube about the new subscription price.
YouTube Premium subscriptions will now be priced as follows:
When Google launched YouTube Premium in Ukraine in November 2018, an individual subscription also cost 99 UAH, and a family subscription cost 149 UAH.
YouTube is also preparing a cheaper Premium Lite tariff for Ukraine. The company recently announced that it is expanding it to all countries where regular YouTube Premium works. Premium Lite is cheaper than full Premium, but has limitations. It removes ads from most regular videos and allows you to download them and play them in the background. At the same time, ads may remain in music videos, Shorts, search and while watching the feed. YouTube Music Premium is also not included in the tariff.
YouTube creators' income from Premium Lite views is also different . For Premium Lite views, the company will allocate a pool to creators that is 60% of the net income from such subscriptions, while for regular Premium it is 30%.
However, this tariff is not currently available in Ukraine. YouTube also did not name the exact launch date or Ukrainian price.
Previously, dev.ua wrote about YouTube's plans to launch a cheaper Premium Lite.
