Crushmate, an artificial intelligence app used to generate nude images of real people without their consent, gets 90% of its traffic directly from Meta’s platforms.
Crushmate, an artificial intelligence app used to generate nude images of real people without their consent, gets 90% of its traffic directly from Meta’s platforms.
«The app, known as Crushmate or Crush AI, has been buying ads on Facebook, Instagram and other Meta platforms since at least early September… According to internet traffic analysis firm Similarweb, three of the domains used by Crush AI had a combined total of about 240,000 visitors, with 90% of that traffic coming from Facebook or Instagram,» 404 media writes in its material.
At the same time, the application produces thousands of explicit ads featuring the naked bodies of celebrities and influential people.
«Meta has been removing some of these ads since September, but at the time of writing, the same three domains that were advertising on Meta platforms and redirecting to Crushmate services had about 350 active ads and more than 5,000 ads in total,» the article notes.
Most of the ads use the same format: they show that users, while watching a particular video of a woman that she has posted on Instagram or TikTok, can pause the video at any frame and create a nude photo based on it.
In particular, the active advertising of this app uses a video of OnlyFans model Sophie Rain, and another ad «exposes» Mikayla Demeter (pictured), a model with 3.2 million followers on Instagram.
Other ads feature other real women whose clothes have been «erased» by an AI program.
404 media also reports that Meta has removed some of these ads, but Crushmate has found simple workarounds using Facebook pages with AI-generated profile pictures. They buy ads that promote new URLs that redirect to Crushmate.
But the most interesting thing about this whole story is this. The publication writes that a study conducted by the European non-profit organization AI Forensics showed that images of a naked body uploaded to Instagram and Facebook by an ordinary user are immediately removed for violating Meta community standards. But the same visual elements were not removed when they were uploaded as advertisements.
«This shows that Meta has a different standard to apply when it is paid to promote images to users,» the article states.
As dev.ua wrote, Meta tried to prevent publicity from spreading about a lawsuit in which it is accused of training AI models on books from the Russian pirate library LibGen.
At the same time, Meta owner Mark Zuckerberg complained about the rise of «culturally neutered companies that seek to distance themselves from male energy.»
