Yabluka owner Artur Hatunok bought the Odessa chain of stores "Citrus". The deal was closed in July. But he is not disclosing the details and cost due to the signing of an NDA with the former owner of the brand.
Yabluka owner Artur Hatunok bought the Odessa chain of stores "Citrus". The deal was closed in July. But he is not disclosing the details and cost due to the signing of an NDA with the former owner of the brand.
As Artur Hatunok said in an interview with Forbes Ukraine, the Citrus chain brand remains. Currently, there are 55 operating stores, the revenue of which is almost doubling month by month.
Starting in August, some of Yabluka stores will gradually become "Citrus".
"Yabluka and Citrus are similar, but not the same. Yabluka focuses on Apple technology, Citrus focuses on expertise in a wider range: laptops, Android, multi-brand. This hybrid model is a superpower," says Hatunok, who will serve as CEO.
The top management team of Citrus will remain partially. They are currently looking for HRD, CMO, Head of Digital, Head of E-Com. The office in Odessa will also remain, but there will also be an office in Kyiv.
"This is an Odesa company, it has roots there. Many employees remain in Odessa — for example, the creative department. I don't know more creative people than Odessans," added the owner of Yabluka.
