A banking app has long ceased to be just a tool for transferring funds and paying bills — today it is a personal financial hub that should «know its user by face» (and this, of course, is not about video identification and background through the camera!).
A banking app has long ceased to be just a tool for transferring funds and paying bills — today it is a personal financial hub that should «know its user by face» (and this, of course, is not about video identification and background through the camera!).
Customers are not satisfied with seeing a standard set of features; they value individuality, which is manifested in everything from interface customization to smart tips on managing expenses. A personal approach has turned from a bonus into a real must-have, because loyalty arises where the bank demonstrates understanding of the needs of a specific person. Therefore, for a modern bank, the ability to create a feeling of «an application made just for me» is an important competitive advantage and a way to retain the user.
All this can be 100% said about the FUIB application, which can be an excellent choice for IT professionals who are demanding not only in terms of functionality, but also in terms of UI/UX. Today, it has been chosen by over 2.4 million customers, and the average rating in the App Store is 4.8!
dev.ua decided to test this bank’s application to show all the individual «features» developed «for the client.» As part of our test drive, you will learn about the important and useful things that FUIB has that others do not, so we are starting a series of materials on this topic.
An individual approach to using a banking application is impossible if the client himself does not have the opportunity to reconfigure everything to his own tastes and habits. FUIB understands this perfectly, so by installing it, you do not accept the interface «by default», but actually «rebuild» the application yourself. In the settings, you can choose exactly how it will look in color style, configure the main page and each widget on it in detail. I have not seen anything like this from others — correct me if I am wrong.
Due to the fact that you can remove any widget from the main page that you do not use or use rarely, and vice versa — add the most relevant and necessary ones, you actually create the banking application that is most convenient for your financial habits — FUIB simply provides you with its platform for this. Each widget can also be dragged to any place on the main page, building its own priority of functions depending on how actively you need them.
This way, everyone has a financial dashboard tailored to their own needs with controls that are close to Apple’s usability. Any doubts? Try it yourself!
In the FUIB application, users are offered over 150 services available directly on their smartphone — but you only use what you need. At the same time, each service can be easily found in the search on the main screen — for this, you don’t have to «wind circles» around the application, looking for the desired function. A simple example: we start entering the word «tickets» — and a widget for their purchase appears from the menu. The same goes for anything else.
The largest loyalty program in Ukraine, personal currency exchange rates, personal referral programs, a special set of services for Ukrainians abroad, 8 international payment systems, and, of course, a bunch of basic banking services — everyone will choose what they need and put it in a specific «button».
What is important is that personalization in the FUIB application goes hand in hand with convenience. No barriers between the user and the functions: the interface is so intuitive that you will find the necessary section faster than you have time to think about it. No confusing menus or complex searches — just pure logic and intuitive clarity, accessible to everyone — regardless of age and advanced digital habits.
In the following article, we will talk about the largest cashback program in Ukraine, which FUIB offers to its clients. This is the case when cashback is not just buying a «free coffee» once a month, but really noticeable funds in your budget. After all, FUIB has over 200 cashback offers and over 100 partners that you can connect with one click.
