Ukrainian technology company Uklon has announced the launch of a beta version of its own marketplace, Uklon Store, in its app of the same name. The first category available to users is the sale of flowers, which is currently operating in test mode in the capital.
Ukrainian technology company Uklon has announced the launch of a beta version of its own marketplace, Uklon Store, in its app of the same name. The first category available to users is the sale of flowers, which is currently operating in test mode in the capital.
The company’s press service reported on the launch of the new dev.ua product. This step is part of the brand’s ecosystem scaling strategy, which allows creating an additional delivery monetization channel and expanding the application’s usage scenarios for the existing customer base.
For partner stores, Uklon Store offers a new sales channel and access to the service audience without the need to develop their own logistics. Delivery of orders is provided by Uklon partner drivers. The purchase process is fully integrated into the application: the user selects a retail outlet, adds an item to the cart and pays for the order in a few clicks, after which the courier delivers it to the specified address.
«The launch of the marketplace is a continuation of our strategy of transitioning from a mono-product to an ecosystem of complementary services. We have an active paying audience, a strong technological platform, and our own delivery infrastructure, so the marketplace is an organic extension of what we have already built. Today, this is the sixth product in the application — along with trips, delivery, bus ticket purchase, and electric scooters. We are starting with the Flowers category, and we will expand the marketplace as demand grows and new relevant categories emerge,» said Serhiy Grishkov, CEO of Uklon.
The pilot model of the marketplace is currently being tested in the floristry sector, but the company plans to gradually expand the range of products and the geography of the service after the test period is completed.
Earlier, Uklon announced the acquisition of 100% of the corporate rights of the e-Wings electric scooter operator. The deal is worth UAH 97.6 million, and is scheduled to close in the third quarter of 2026.
