PlantIn, a Machine Learning-based plant care app, has become the top-downloaded app on the App Store. It has ranked first among competitors in the Plant Apps niche worldwide, significantly outperforming others.
PlantIn, a Machine Learning-based plant care app, has become the top-downloaded app on the App Store. It has ranked first among competitors in the Plant Apps niche worldwide, significantly outperforming others.
In addition, PlantIn is also emerging as a leader in the Education category in the US, currently ranking second.
PlantIn is developed by the same-named IT company, part of the Genesis ecosystem. Since its launch, it has already reached over 35 million downloads, growing by another 2.7 million in the first quarter of 2025. It has also received the App of the Day award in the UK, Canada, Ireland, Australia, New Zealand and other countries.
"We focus on solutions that truly add value to users. Thanks to a deep analysis of their behavior, needs, and feedback, we redesigned the Disease identifier function, and its use increased by 82%. Another important approach is constant iterative product development, because even a small change can significantly affect the result. For example, rearranging screens gave +14% to conversion to a purchase, and replacing one word on a button increased clicks by 5%. It is these systemic improvements that help us create a high-quality product and form an active community around plant care," notes Ruslan Begeka, Growth Manager at PlantIn.
