Олексій Дзюба Історії 5 December 2024, 17:55

Faith in Vision Pro despite poor sales, dependence on OpenAI, own resignation. Apple CEO Tim Cook told Wired about something interesting

We selected the most interesting moments from the conversation.

About Vision Pro

Tim Cook calls Vision Pro "a product for early adopters who want tomorrow's technology today." Despite slower-than-expected sales, Cook remains optimistic about the device's future, citing a growing app ecosystem.

He hinted at Apple's long-term interest in developing augmented reality glasses, saying that while the Vision Pro represents cutting-edge technology, the development of AR in the form factor is promising.

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About artificial intelligence and dependence on OpenAI

Apple is focused on integrating AI and machine learning capabilities into its product line in a private and secure way, rather than general AI like OpenAI's ChatGPT.

Privacy is central to Apple's AI strategy, and computing happens on the device, not in the cloud. Although Apple is working with OpenAI, Cook suggests that eventually the company may develop its own large language models rather than relying solely on external vendors.

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About the future of smartphones

Cook is optimistic about the long-term future of the iPhone and smartphone technology, despite concerns about distractions and lack of focus.

He expressed concern about the excessive use of screen time. So Apple continues to address these issues with features like Screen Time, notification management tools, and advanced parental controls to help users maintain a healthier relationship with their devices.

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About Apple and medicine

Tim Cook believes that Apple's greatest contribution will be made in the field of health care and medical technology, thanks to innovations such as the Apple Watch, which determine the state of health. Originally designed to monitor heart rate, the watch now offers advanced features such as ECG and atrial fibrillation detection.

The head of Apple shared stories of users whose lives were saved thanks to notifications from the Apple Watch, and assured that the company is committed to improving its offerings related to health care. The company is currently monitoring sleep apnea and working on long-term research projects.

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About when he is going to retire

Despite his long tenure, Cook, 64, is not sure how long he will remain as Apple CEO.

He said he would remain CEO until "the voice in my head says, 'It's time.' After joining the company in 1998, Cook called Apple a defining part of his life and career, emphasizing his deep connection to the company.