Crypto exchange WhiteBIT, founded by Ukrainian entrepreneur Volodymyr Nosov, has launched a separate platform whitebit.uk and opened an office in London’s Canary Wharf district, one of the two key financial centers of the British capital.
Crypto exchange WhiteBIT, founded by Ukrainian entrepreneur Volodymyr Nosov, has launched a separate platform whitebit.uk and opened an office in London’s Canary Wharf district, one of the two key financial centers of the British capital.
To celebrate the launch, the company launched a brand campaign in Piccadilly Circus, the second largest advertising space in the world after Times Square. By the end of 2025, WhiteBIT was already entering the US market, also with a campaign in Times Square.
According to the British regulator FCA, 91% of Britons are aware of crypto assets, about 8% of adults already own them. At the same time, 73% of users choose centralized exchanges — this is the segment where WhiteBIT sees its role.
«The UK has long been a global financial hub, and we see real demand here for platforms that combine innovation with trust and transparency.» — Vladimir Nosov, Founder and President of W Group
For private clients, the company offers cryptocurrency buying and selling options, analytics, fast exchange with replenishment in pounds sterling, and auto-invest. For businesses, it offers liquidity solutions, API integrations, and infrastructure services.
