Wix launches Harmony AI website builder — vibecoding with full drag-and-drop control

Wix Harmony users can simply describe the desired result, and Aria will implement it — from simple tasks like updating the color palette to complex ones, including a complete page redesign or adding eCommerce functionality.

“Unlike many web-based tools, Aria is built on Wix’s unique architecture, ensuring that changes to one part of the site don’t break the code, create bugs, or affect the functionality of other elements. All actions are implemented across the entire interface,” the company explains.

What Wix Harmony offers

• Users can generate entire sites, pages, or individual sections using natural language, then instantly refine them visually with full drag-and-drop control. Start with a prompt, template, or blank canvas, and then easily switch between AI-powered creation and manual editing.
• The AI ​​agent Aria acts as a constant assistant in the editor. It understands the structure and idea of ​​the site, helps with creation and optimization, explains how elements work, and independently points out problems, while leaving full control of the site in human hands.
• Every site built with Wix Harmony runs on Wix’s infrastructure. It comes with advanced eCommerce tools, customer onboarding, transactions and payments, and everything you need for a modern web business. Out of the box, you get availability monitoring, industry-leading SEO optimization, high performance, and a privacy-by-design infrastructure to comply with regulations like GDPR.
• You can create native components with built-in logic and code using chat or prompts, which are fully editable using manual design tools.

At launch, Wix Harmony is only available in English. More languages ​​will be added over time.

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