Instead of manual analysis and settings, automatic marketing optimization without unnecessary effort. Emin Alekperov explained how Contera aggregates data from advertising campaigns, finds SEO problems, and fixes them on its own.
Instead of manual analysis and settings, automatic marketing optimization without unnecessary effort. Emin Alekperov explained how Contera aggregates data from advertising campaigns, finds SEO problems, and fixes them on its own.
Contera is a modular SaaS platform that operates in a $12 billion market and aggregates data from various sources, such as: CRM, Google Analytics, third-party analytics systems (Ahrefs, SEMrush), advertising cabinets, and competitor sites to find weaknesses in paid channels and on-site SEO and correct errors without a user request or prompt.
“Simply put, a marketer’s workday will begin not with a review of business metrics, but with a Contera report on what errors were found and fixed in site optimization and advertising campaigns.
So, forget about manually launching ads or SEO routines — Contera takes care of it. From the simplest (creating creatives) to the complex (optimizing campaigns, controlling costs, fixing problems in promotion) — everything works without any prompts or complicated settings,” Emin Alekperov told dev.ua.
The product development cost about $15,000 of their own funds, and the recent $25,000 grant from YEP Accelerator was the company's first.
“Negotiations are currently underway with several VCs (Ukraine and Europe) regarding the terms of providing pre-seed investments,” the founder added.
Feedback from early customers helped improve the platform with the release of an updated first module for businesses — a standalone Google/Bing ads creator that creates effective ads in one click. The next steps will be Facebook Ads, and the launch of an SEO module.
"I am the founder, there is a technical advisor, and a part-time team. Currently, we are actively looking for strong co-founders (CTO and CPO). The product is already working, so now is the perfect time to join at the start and create something big together," Alekperov noted.
The current module has a free plan for small teams, and a general focus on product development. The startup founder notes that it is not practical to specify the exact price at this time, as it will change according to the roadmap. Instead, he emphasizes the opportunity to apply and get free access for early adopters.
Contera already has over 10 test clients, including small business owners, marketing agencies, and freelance marketers. The product is not yet profitable. The team is focused on validating the product and achieving product-market fit.
"We expect the main income after the launch of paid modules to the general public," Alekperov said.
You can submit a request to familiarize yourself with the product on the company's website .
