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Олександр КузьменкоMoney
10 July 2025, 11:14
2025-07-10
“Scaled the market 12 times.” Ajax Systems went from a $4 billion market to a $50 billion market thanks to expanding its product line
Oleksandr Konotopsky, founder and chairman of the supervisory board of Ajax Systems, told how the company is creating an ecosystem of products in various niches of electronic security, and soon plans to launch a corporate fire safety system on the European market.
Oleksandr Konotopsky, founder and chairman of the supervisory board of Ajax Systems, told how the company is creating an ecosystem of products in various niches of electronic security, and soon plans to launch a corporate fire safety system on the European market.
He said this in an interview with Forbes Ukraine. Konotopsky noted that Ajax Systems started with the intrusion protection niche, which has a TAM (Total Addressable Market) of $4 billion.
According to him, Ajax Systems currently works in almost all areas of electronic security: video surveillance (CCTV), fire safety systems (for homes and businesses), home automation (lighting, flooding), and access control systems.
«Today we work in almost all verticals. In July we are launching a corporate fire safety system. Let’s start with Europe», — said Konotopsky.
He added that the Ajax application allows you to manage intrusion protection systems, video surveillance, fire safety, and automation. According to Konotopsky, the company is creating an «orchestra» of solutions that fully control the infrastructure: from wireless protocols to video streaming and AI.
«When we built all this physical infrastructure, unified in terms of data, protocol communication, and business decision-making, we got a product of a different level that is beneficial for the user. We went from $4 to $50 billion TAM. That is, we scaled the market 12 times», — Konotopsky noted.
It was previously reported that as of the end of 2024, Ajax Systems had 180 products used by about 3.5 million people.
Recall that in April it became known about Ajax Systems' entry into the Brazilian market, where intrusion protection, video surveillance, fire safety, as well as comfort and automation systems will be available.