Оксана СтепураMoney
19 August 2026, 16:45
2026-08-19
Boosta has launched the Rebels Fund for IT companies in the food industry. How will it work?
Ukrainian IT company Boosta has separated investments in food businesses into a separate fund, Rebels Investment Fund. Its portfolio already includes 11 companies, in which it has invested a total of over $20 million.
Ukrainian IT company Boosta has separated investments in food businesses into a separate fund, Rebels Investment Fund. Its portfolio already includes 11 companies, in which it has invested a total of over $20 million.
Previously, this direction was part of the Burner Investment Fund, which Boosta launched in 2022. Now the funds have divided their areas of responsibility: Burner will focus mainly on businesses that earn on traffic and affiliate marketing, and Rebels will focus on product IT companies, including applications and web services. Rebels' main focus is on B2C products for the US and European markets.
The fund operates under two models. The first is venture building. In this case, Rebels looks for a founder with experience in product IT and launches a new business with him. The fund fully finances the start-up and takes on part of the operational infrastructure: finance, legal issues, HR and recruiting. They plan to invest approximately $1–3 million in such companies.
The second model is private equity. Here, Rebels does not build a business from scratch, but enters an already operating company with a team, processes, and product that needs money for further growth. In such deals, the check usually starts at $2–3 million. However, the fund does not set an upper or lower limit, so the amount, share, and structure of each deal are determined separately.
Rebels currently has 11 businesses in the areas of digital entertainment, health & fitness, legal tech, edtech, and social discovery. 6 of them were launched in 2026. On its website, the fund states:over 80% survival rate of portfolio companies.
Screenshot from the site.
So far, Rebels is investing mainly with Boosta's own capital. No external investors, family offices or other funds have been involved. Sometimes a co-founder can also invest his own money in the company, but this is not a mandatory condition. But in the future, Boosta does not rule out attracting external capital.
Previously, dev.uawroteabout one of Burner Investment Fund's investments. In March 2025, the fund invested in Eated, a Ukrainian application for forming healthy eating habits, which is being developed for users in the USA, Canada and other countries.