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Ігор Вишневський That's Life
10 February 2026, 14:04
2026-02-10
“This client called me five years ago when I needed to renew my domain or my email wasn’t working.” Borodatyuk talked about his first money in the industry and why he no longer makes websites
The founder of the Fractal group of companies (formerly Netpeak Group), Artem Borodatyuk, shared the story of how he earned his first money, namely $400 for website development.
The founder of the Fractal group of companies (formerly Netpeak Group), Artem Borodatyuk, shared the story of how he earned his first money, namely $400 for website development.
He spoke about this on the YouTube show «Monophopia».
«I made a website for $400, and I realized that I wouldn’t make any more websites. We launched a digital marketing agency, Netpeak, because in digital marketing you can measure the effectiveness of your work, calculate ROI. And when you make a website, they can call you and say that we still want green, not red, because we think it will be better this way. And you can’t oppose it with anything,» he expressed his position.
According to Borodatyuk, at that time it was a significant amount of money, but this order had consequences.
«This client called me for about five years when I needed to renew the domain or the email wasn’t working. $400 one-time — it seemed like a cool amount at the time when I was in my second year of university, but from a ratio point of view — it was terrible. That’s why I don’t make websites anymore,» says the founder of the Fractal group of companies.
«To hire one person, we go through 2,000 people. We closed only four vacancies in a year.» Borodatyuk shared how the recruitment agency Netpeak Talent is looking for people for the government