SendPulse CEO reveals which messengers businesses use most often
Konstantin Makarov, co-founder and CEO of IT company SendPulse, shared some final figures for the year, namely how businesses used the company's tools to interact with their customers.
Konstantin Makarov, co-founder and CEO of IT company SendPulse, shared some final figures for the year, namely how businesses used the company's tools to interact with their customers.
SendPulse is a Ukrainian marketing and sales automation platform with offices in Ukraine, Brazil, and Mexico, employing over 220 specialists. According to data published on DOU, the company has over 3 million users worldwide.
As Makarov reported on LinkedIn, over 1 million bot messages are sent to SendPulse every day.
8.5 billion messages were sent during 2025. The growth has been over 400% in the last 12 months.
According to the CEO of SendPulse, the top messengers in terms of popularity among businesses are as follows:
- Telegram;
- Facebook Messenger;
- WhatsApp;
- Instagram.
“Messengers are where business lives today,” concluded Konstantin Makarov.
“AI overview and ranking algorithm updates took away traffic.” SendPulse CEO advises to engage in Generative Engine Optimization to attract an audience
“AI overview and ranking algorithm updates took away traffic.” SendPulse CEO advises to engage in Generative Engine Optimization to attract an audience
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