RozetkaPay determined that about 30% of online purchases stop at the payment stage. In early June, the company launched its own checkout, which aims to simplify the user’s path to payment.
RozetkaPay determined that about 30% of online purchases stop at the payment stage. In early June, the company launched its own checkout, which aims to simplify the user’s path to payment.
As Forbes Ukraine reports, the checkout stores the customer’s payment details, contact information, and shipping address. When placing an order, the user only has to confirm these details, rather than re-entering them.
In a comment to the publication, the RozetkaPay press service reported that the launch of the checkout increased the platform’s conversion by 20%, and the number of prepaid products increased by five percentage points. The service contains data on over 12 million users who have purchased at least once on the Rozetka or Prom marketplaces.
The service has been in development for about six months. Financial expert Olena Korobkova estimates the launch at $70,000–80,000.
RozetkaPay expects to connect about 5,000 entrepreneurs by the end of the year and implement fiscalization within the product. This functionality allows for automatic registration of sales and transmission of data about them to the tax system.
We remind you that in March 2025, RozetkaPay received a license from the National Bank of Ukraine, which allows it to open accounts for individuals and legal entities.
