Communication agency GTP Media, which works with companies in the game and IT industry and is known as the organizer of the Indie Cup and Ukrainian Games Festival events, announced the name change to Palaye. The company noted that the rebranding should emphasize that all these projects are done by one team.
Communication agency GTP Media, which works with companies in the game and IT industry and is known as the organizer of the Indie Cup and Ukrainian Games Festival events, announced the name change to Palaye. The company noted that the rebranding should emphasize that all these projects are done by one team.
«With the new name, Palaye will continue to do what it does best — support developers and IT companies, as well as create its events and festivals that receive international recognition,» the agency noted in a press release.
The former GTP Media specializes in PR and marketing services in the gaming and IT industries. Since 2016, she has helped dozens of clients worldwide and from Ukraine. In 2024, the agency worked with projects like SAND, STONKS-9800, Songs of Silence, Death From Above, Jitter, and others.
At the same time, the Palaye team holds the largest online festival of indie games in Europe, Indie Cup, organizes a large-scale sale of Ukrainian games on Steam within the framework of the Ukrainian Games Festival, and also creates a popular industrial newsletter «Weekly».
«The name change marks a new chapter in Palaye’s history. At the same time, the agency’s mission remains unchanged: to help talented teams achieve success and popularize Ukrainian games,» the company says.
At the Games Gathering 2024 gaming B2B conference, which will be held in Kyiv on December 6-8, the Palaye team will organize a charity quest. Visitors to the conference will be able to win a Steam Deck, as well as help the 112 TrO team by completing tasks from developers presenting their games at the Indie Blast showcase.
The Palaye team also continues work on the third festival of Ukrainian indie developers, Indie Cup Ukraine'24. The finalists of the competition program will be announced on December 4.
In the summer, the agency held a traditional Ukrainian video game festival on Steam, which this year received support from the Valve company and began to be displayed on the main page of the largest digital video game store.
We will remind you that the Russians tried to organize a similar Games from Russia 2024 festival this year. dev.ua spoke with Stepan Prokhorenko, co-organizer of the Ukrainian Steam Games Festival, about how such events are held on the largest gaming platform on the PC.
