An extended gameplay preview of Grand Theft Auto VI on the streaming platform Netflix has led to a surge in pre-orders. In just one day, demand for the highly anticipated game increased by over 400%, with the PlayStation 5 console taking the lead in pre-orders.
An extended gameplay preview of Grand Theft Auto VI on the streaming platform Netflix has led to a surge in pre-orders. In just one day, demand for the highly anticipated game increased by over 400%, with the PlayStation 5 console taking the lead in pre-orders.
The record levels of player interest are reported by the analytical firm Sensor Tower, which tracks the dynamics of pre-orders since their official launch in June.
According to analysts, on August 27, the day the 26-minute gameplay video was released , pre-orders jumped 436% compared to the previous day. The following day, the positive dynamics continued: the two-day increase was 572% compared to the average for the past 30 days.
The main driver of growth was Sony's platform. Pre-orders for the PS5 version on the day of the presentation increased by 606%, while the figures for the Xbox Series X|S increased by a more moderate 127%. Experts note that the PlayStation console has maintained the lead in the number of pre-orders for GTA VI since the very beginning of their collection.
Overall, Sensor Tower estimates the current volume of pre-orders at 4.86 million copies worldwide. In monetary terms, this is about $476 million. At the same time, PlayStation owners account for about 77% of all pre-orders.
The game's publisher Take-Two is not disclosing exact figures at this time, but the company's CEO Strauss Zelnick previously noted that demand for the more expensive $100 Ultimate Edition exceeds interest in the standard $80 version.
