Наталя Хандусенко Money 30 January 2025, 09:25

LinkedIn earned a record $2 billion in premium subscriptions in 12 months

LinkedIn's revenue grew 9% over the past year, and premium subscriptions brought the company a record $2 billion.

The $2 billion figure is a significant milestone for LinkedIn and shows that the company is working to add more features to its paid tiers to convince more users to sign up and pay for them. The total number of users has grown by about 50% over the past two years, the company told TechCrunch.

“Building a $2 billion subscription business is something that only a handful of digital companies have achieved in history,” said LinkedIn CEO Ryan Roslansky. “We’re focused on building and continuing to build a model that’s focused on meeting the needs of our members — those looking to accelerate their careers or grow their businesses. We’re investing in AI tools to help our members accelerate their access to opportunities, and it’s paying off.”

LinkedIn, which now has over 1 billion users (premium and free), doesn't disclose how much money premium subscriptions bring in as a percentage of total revenue, but TechCrunch tried to calculate.

In 2024, LinkedIn's revenue was about $16.2 billion. Roughly speaking, this means that premium subscriptions account for about 12.5% of LinkedIn's revenue.