Artificial intelligence search engine Perplexity has released a new ad featuring “Squid Game” star Lee Joon-jae, who is trapped in a room and must answer a series of questions to escape. One of the questions is a nod to Google’s AI blunder from last year: Lee taps Perplexity to answer the question, “How do you make cheese stick to pizza?”
Artificial intelligence search engine Perplexity has released a new ad featuring “Squid Game” star Lee Joon-jae, who is trapped in a room and must answer a series of questions to escape. One of the questions is a nod to Google’s AI blunder from last year: Lee taps Perplexity to answer the question, “How do you make cheese stick to pizza?”
Last spring, Google launched AI Overview, a new artificial intelligence-powered search engine. But users quickly found problems with the feature, including one specific response that said, "Add about 1/8 cup of Elmer's glue to the sauce" to keep the cheese from sticking to the pizza.
In the new ad, Lee pulls out his phone in search of answers, and after getting disappointing results from Poogle, he turns to Perplexity for an answer. "Use fresh, low-moisture mozzarella. Don't use glue," says a Perplexity assistant.
Perplexity is an AI-powered search engine that aims to rival Google. The startup’s backers include AI chipmaker Nvidia and Amazon founder Jeff Bezos, as well as several big names in the AI industry, such as OpenAI co-founder Andrey Karpaty and Meta chief scientist Yann Lekun.
