Monobank's marketing director left. What happened and is there a successor?
Monobank Marketing Director Anatoliy Rogalsky left the company.
Monobank Marketing Director Anatoliy Rogalsky left the company.
He wrote about it in Threads. Anatoliy worked at the neobank for more than 8 years. He told dev.ua that it was a joint decision with mono co-founder Oleg Horokhovsky.
How it all began
«When I moved to Kyiv, I thought that I was already a student and I needed to work somehow and give up my parents' money little by little,» Ivan Alibeyev said in the podcast.
He asked Mykhailo Rogalskyi if he could help somewhere. «At that time, he and Dmytro Dubilet created a startup in Kyiv. It was called Finebook. They made photo books,» Anatoliy recalls. The application worked in the App Store.
«I came to them. I sat on the phone. And I called photographers to ask them to cooperate with our company,» Anatoly said during the podcast recording.
Then Anatoliy Rogalsky worked for some time as an IT journalist. After that, he was invited to work at Privatbank. In 2.5 years, he rose from a copywriter to deputy to Dmytro Dubilet.
Working in mono
After nationalization, part of the Privat team decided to build a new bank and offered Anatoly the position of marketing director in this project.
Who will be in mono instead of Anatoly Rogalsky?
«I’m not aware of this. My team is working directly with the founders right now,» he says.
What will Anatoly do next?
«I need to understand the changes in me over the last decade and form new goals.»
What three achievements would you like to highlight in your 8 years at mono?
- Outstanding team
- One of the country’s most beloved brands
- Bank and other charitable initiatives
Anatoliy emphasized that he was referring to the wartime iteration of the bank. «During the war, I became responsible for charity. And I became the product owner of the bank,» he wrote.
«If there is anything else, it is personal growth as a marketer, manager, and leader,» Anatoly added.
