20,000 more installment purchases than in 2024: what and where monobank clients bought on Black Friday
Monobank co-owner Oleg Horohovsky shared the results of Black Friday and the "Purchase in Parts" program.
Monobank co-owner Oleg Horohovsky shared the results of Black Friday and the "Purchase in Parts" program.
During Black Friday, monobank clients made 89,000 purchases under the "Purchase in installments" program with an average check of UAH 13,500, Horohovsky reported . And this is the highest result in terms of quantity in the last 5 years and 20,000 more than in 2024. 2022 was the year with the lowest figure - 29,000 purchases in installments.
What and where did Ukrainians buy the most in installments?
Monobank customers shopped the most at stores such as:
COMFY;
monomarket;
SOCKET;
Foxtrot;
HELLO.
Leaders by largest check:
- SOVA — 274,964 UAH;
- Comfy — 249,997 UAH;
- MOYO on the monomarket — 244,999 UAH;
- Foxtrot — 238,156 UAH;
- GolT — 220,230 UAH.
Most often, Ukrainians bought smartphones in installments - 4,413 devices. Headphones came in second place with 2,785 units, and clothes and shoes came in third with 2,518 purchases.
Overall, the most popular products on Black Friday were appliances:
- vacuum cleaners — 1,940 units;
- televisions — 1,849;
- multi-ovens — 1,746;
- laptops — 1,626.
Also in the top ten purchases were cat products (726), Christmas trees (187), and vinyl players and records (27).
The most popular purchases in installments on monomarket
During this year's sale, 15,710 purchases were made at the monomarket. The longest purchase took 25 payments, and the most expensive was UAH 244,999.
Top purchases in installments at the monomarket:
- Apple AirPods 4 White — 420;
- Sony PlayStation 5 Slim Digital Edition B25 GB — 215;
- Apple iPhone 17 Pro 256GB Deep Blue — 147;
- Apple AirPods Pro 3 — 121;
- Sony DualSense for PS5 Midnight Black — 112;
- Apple iPhone 17 Pro 256GB Cosmic Orange — 99;
- 43" Xiaomi TV A Pro 43 - 96;
- PlayStation 5 Slim Digital Edition EA SPORTS FC 26 Bundle — 88;
- Apple iPad 11" 2025 128 GB Wi-Fi Silver — 77;
- Apple AirPods 4 Active Noise Cancellation — 64.
Recall that we previously reported on the results of Black Friday for the first three days on Rozetka.
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