The founder of the Dnipro.VC investment fund advised that it is necessary to show international investors that Ukrainian startups have attracted funding

«I have some advice on raising investments for Ukrainians, in particular based on the experience gained in Silicon Valley,» said Nick Bilogorsky, DOU writes .

Here are his recommendations on how to get investment from international investors:

1. Focus on revenue growth and demonstrate to investors how you are building a business. «That you have not only an idea, but also real customers and sales that are growing,» the expert believes, emphasizing that this is the most important thing.
2. It is desirable for a startup to have several founders, two or three — the more, the better. «Don’t be the only founder of a startup. This can be a red flag for investors,» notes Nick Bilogorsky.
3. Start building relationships with investors early in your startup’s growth, not when you need money urgently. «Investors need to build trust with you, and that takes time. If you just write a letter asking for money now, it shows that you need the money immediately and puts you at a disadvantage,» the expert explains. To build a fruitful relationship with investors, he advises researching them, meeting them in real life, and reaching out.
4. Be realistic about valuing a startup and setting investment terms. «If you have good growth and sales, great. But if you don’t, the investment terms will likely be different, with a lower valuation for your company.»
5. Promote and be able to sell your startup. «Americans say: ‘ABC — always be closing.’ That is, always focus on how to close the deal,» adds Nick. He believes that to get an investor, you need to create interest in the startup among several investors, and then set a clear deadline to organize everything so that you get a response from everyone at the same time. «This allows you to get investors who don’t want to be the only ones in the round, but prefer to invest together with others,» he explains.

To attract the attention of investors, Nick Bilogorsky identifies two methods that can be combined:

1. Use PR and media to create awareness and generate interest.
2. Increase your level of trust through personal recommendations from other investors or clients.

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